Tie ups with laboratories and hospitals that is leading to faster turnaround and lower priced diagnostic is bringing cheer to the pharma industry, as it will soon be able to offer lower prices to consumers. The 32,000 drug retailers who are part of the Retail Dispensing and Chemist Association are likely to see a significant rise in sales as smaller chemists will not be able to offer the same discounts that they qualify for. Iinterest coming from major players such as Reliance, Apollo, Subhiksha and Medicine Shoppe has led to some of these changes as local chemists are not taking any chances and are offering a host of freebies such as free medical check ups, concessional rates on drugs, testing reports etc.