LVMH’s brand Sephora announced that it will be opening stores in India and China. The company plans to open 50 stores in India in the next five years. LVMH will form partnerships with leading Indian retail companies to open stores for the Sephora brand. India is seen as one of the most promising markets for premier goods but LVMH is concerned about the lack of the right kind of retail environments to market them from. At present most high end stores are located in five star hotels, which get a very limited number of visitors, although these visitors usually spend higher ticket amounts.