Quite ironic this news.

On the one hand, Indian retailers love to crow about how they are the "Wal-Mart of India" but now are trying to distance themselves from such names. Domestic retailers don’t want to be compared to Wal-Mart and other large global firms due to the backlash associated with them. With so much media attention and the PMO asking for the impact of larger retailers is studied, whether they are international or domestic, several large Indian retailers are pointing out that they are not like Wal-Mart or Tesco.

Kishore Biyani, MD of the Future Group, said that the comparison was not apt and that, “The implication needs to be understood in the long term. In terms of size, Wal-Mart is bigger than the total consumption in India. Operating at this scale, puts the company in such a commanding position, that it can even manipulate consumption patterns, something which is obviously not in the best interest of India.”