I found this quite interesting as it is likely to very well among the younger crowd. Coca-Cola India announced that it will soon launch the Red Lounge as a one-stop destination for all Coke products. The first lounge will be in Pune which has one of the largest pool of college students and based on the feedback from the Pune store, the company will decide on its strategy for opening additional lounges. The Red Lounge is to be a place for young people to relax, chat, watch TV, play video games, surf the net and catch up with friends. The comapny already has such lounges in the US and Singapore.