One of my research projects involves a lot of time on the Internet, looking at a variety of advertising, marketing, branding and identity firms in the UK, US and Singapore. I have been through thousands and thousands of sites in the past few months and am getting to be quite an expert at judging a company by it’s home page. Well, I know, you’re not meant to judge a book by it’s cover, but I have seen that those firms that have great home pages, have a significantly higher chance of making a connection with a potential customer and making a sale.
The first rule of websites is to draw people in, just by the information, or lack of information, you have on your home page. While advertising companies have an advantage of being in the business of creativity, other business areas especially real estate companies, often have boring and repetitive sites. It’s important to put as much information as you can on your site, but overloading it also drives people away. A company that specializes in Real Estate Web Site Design along with Internet marketing services such as search engine optimization (SEO) specifically for real estate professionals is Collins Internet Marketing.
Being a specialized firm, Collins Internet Marketing can provide insight into the way potential customers think, search and make decisions and use this knowledge in creating an effective website for a company. Their SEO services will also tie in to the website and will be able to bring in targeted consumers instead of just passing traffic.
