Arvind Mills to revamp Arrow brand
The Arrow brand is to have a complete renovation of sorts in the near future and will focus on womenswear and semi-casual clothing as well. US based Phillips-Van Heusen Corp owns the Arrow brand and Arvind is a 100% licensee for the brand in India. Arrow products will not be available in tier II cities, although they will be sold at Arvind’s discount chain store Megamart.
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