We are starting a series of events in our organization that will serve as communication meets for our research and marketing departments. The series has been planned especially for those of us who work at home doing flexi-hours or on monthly projects. When it came to deciding how the events were to be organized and managed, the research team was handed the task of finding a good company and software to tackle all the details.

We found RegOnline, which handles all sorts of special event planning, whether they are simple one day events or more elaborate events. RegOnline’s software is equipped to handle tasks such as planning an event, promoting it, conducting surveys, handling registration and even travel and hotel requirements. I simply love that they have thought of all the details that make an event complete but take ages if you have to handle them one at a time, such as name badges, customized forms with a company logo, surveys, registration emails, reminder emails, video greeter, I could go on and on as they have an amazing number of features that take care of each and every detail of an event, so all you have to worry about it the attendees.

The company has now tied up with SalesForce.com, which will enable clients to achieve even greater success in marketing and conducting follow-ups after the event. With this integration with SalesForce, users will be able to share leads and customers between services, which will make the marketing efforts more effective.

Many of RegOnline’s clients are already taking advantage of the new integration and with the addition of RegOnline to the AppExchange network, it is expected that SalesForce clients with event management needs will begin looking at online registration software as a complementary system to their lead-generation efforts. "This will be a very useful add-on for us," reports a RegOnline user on the software company’s forums, "and [the add-on will] help drive use of RegOnline across our company’s marketing operations."