Wade Rathke is busy trying to mobilize support for the anti-Wal-Mart campaign and is creating a protest movement centered around farmers and traders unions. He stated that “Our campaign in India will be centred around farmers, and leading farmer associations across India have already joined hands with us. We will conduct awareness programmes at grassroot levels so that farmers don’t sell directly to any of these companies.” It seems that the only protestors are competitors of the retailers and of all of their supply chain intermediaries, so it doesn’t hold too much weight.