The world around us

Retailers are turning their focus on to how consumers search, as that is the way to find out which consumers are interested in browsing or buying. According to research by the Aberdeen Group, an estimated 76% of online retailers felt that producing search results that were able to meet customer demand were quite tough. Close to 41% of online retailers surveyed said that they spent limited time managing research, though.  

“These metrics show that leading companies are thinking about their search tools as a way to serve up products and inextricably link their merchandising processes to their product discovery tools,” according to the report.

Nothing quite like a pair of cool sunglasses to perk you up on a hot sunny day, right? I have three pairs of sunglasses right now, although none of them are designer sunglasses, they have all the required anti-glare, UVA, UVB protection that is so important these days. I am especially fond of the anti-glare feature on my sunglasses, since my eyes are really quite sensitive to bright sunlight and wearning contact lenses make them even more so. I like to wear sunglasses that suit my face and are comfortable to wear more than having a brand name. Once they meet my criteria, then having a brand name attached is great though.