Retailers are turning their focus on to how consumers search, as that is the way to find out which consumers are interested in browsing or buying. According to research by the Aberdeen Group, an estimated 76% of online retailers felt that producing search results that were able to meet customer demand were quite tough. Close to 41% of online retailers surveyed said that they spent limited time managing research, though.
“These metrics show that leading companies are thinking about their search tools as a way to serve up products and inextricably link their merchandising processes to their product discovery tools,” according to the report.
