Raymond to launch lower-priced apparel
Fabric and apparel manufacturer Raymond announced that it will be launching a line of lower priced apparel, and will create a new brand for this segment. Raymond already has several apparel brands although all of them are in the high end segment. It’s brands include Raymond, Color Plus, Park Avenue and Parx at present. One of the main reasons for this new low priced segment is the higher growth potential in the lower segment which is growing. The growth in the apparel market is at 34% compared to the premium segment which is at 24%.
