Searchandising is the key to having the right mix of products
The concept of searchandising is fast making online retailers change their merchandising options. According to research by the Aberdeen Group, 68% of best-in-class online merchants said that they use data from online merchandising search tools to improve their range of products, which in turn increases conversion rates. Their report titled “Web Site Search: Revenue in the Results” highlights search vendors whose software can let retailers to plan their online merchandising.
