ValueVision Media announced that it has launched a new website for ShopNBC.com. The new site will be located at ShopNBC.TV and will link video content from ShopNBC to products and a shopping cart. About 35 million online shoppers are expected to visit who were earlier not able to do so via its television format. This new platform is exploring a market that is called ‘v-commerce’, by combining TV and the Internet. So shoppers at this site can shop, watch videos which they can pause or view as a full screen version.