Are you more likely to respond to a personalized email from a company? According to a new study, personalized and customized email messages are likely to get a better response and can boost site visits. The study conducted by RightNow Technologies and Harris Interactive showed that, email messages that are segmented and tailored specifically to the recipient could drive sales. In the survey, 68% of respondents stated that they decided to visit a site after getting an email from a retailer, while 73% said that they would like follow up after they completed a purchase from the site.

The survey also found that 50% of consumers have increased shopping online “a great deal” or “somewhat” in the past five years. 42% said they would prefer to be able to find the answers they need online by themselves if they had a question or needed help during an online shopping experience.