Do you know what your customer wants? Retailing is all about the basics really, of having the right products, of always having them in stock and of providing good customer service. You can make it as complicated as you’d like to, but in essence that’s really what it comes down to. Good customer service is what is differentiating similar retailers these days, especially those on the Internet. The variation in prices have decreased to such an extent that consumers are focusing on getting good and knowldegeable help from stores, whether they are online or offline.