The way that the entertainment industry and the media have created such a hype about ‘being bad’ and about doing things that push your limits to the very extreme, a lot of younger people are getting influenced by the drug culture and are not able to handle the consequences. Going in for drug treatment has become quite common these days and the kind of treatments that are now available are quite advanced to what it used to be like earlier. It’s kind of like a double edged sword, with these treatment centers getting so much publicity from celebrities coming there, that the average person starts to think that it’s not such a big deal after all.