Starbucks considers offering smaller sizes for kids
Starbucks is considering to offer a wider menu to kids and teenagers, even though they are trying to keep the focus away from the highly caffeinated and sweetened drinks. The company is also wanting to offer smaller sizes of drinks, such as an 8 oz short, which is often available for certain drinks but not listed on the menu. It seems like a good idea, as one usually sees Starbucks full of kids with their parents at the stores anyway, so this way they could cater to them as well.
Now, however, the company is revising its stance on kids, acknowledging that the under-18 set has become part of the coffee chain’s customer base.
Starbucks spokesman Brandon Borrman said there are still no plans to market specifically to children, and grown-ups need not worry that the Cartoon Network will be playing on the flat-panel screen of their neighborhood Starbucks anytime soon.
But Borrman said Seattle-based Starbucks is considering whether to add new drinks or drink sizes that better meet the needs of kids or teens.
