I’ve been noticing that a number of cars have Britax car seats in the apartment complex where we live. I had heard of them being one of the best brands, but didn’t realize just how popular they were. Car seats have always been a hot topic of discussion amongst parents, and a lot of my friends have very vocal opinions about them. The general consensus being that Britax as a brand is one of the most reliable and safe.

Buying a car seat is so much more than just the physical safety of a child, it is an emotional purchase as well and having a car seat that is known to be one of the best in the market is definitely one of the major influencing factors on the purchasing decision. Marketers grasp that quite easily, but a lot of manufacturers don’t see the point of emphasizing the emotional factor or building ‘the brand’ to increase sales exponentially.