Nike and Foot Locker opened their first House of Hoops store in New York city’s Harlem neighborhood. The basketball focused store is the first tie up for the companies for a retail project. The House of Hoops store will sell Nike, Jordan and Converse products. A chain of 50 stores is planned for the US and is to be set up in the next three years in cities such as Los Angeles, Chicago, Houston, Las Vegas and many more. Besides these stores, Nike will also open around 100 of its own stores across the US in the next three years as well.

The House of Hoops stores have been build to cater to basketball players and will stock the best of products in footwear and apparel. The stores will also have VIP Lounges in the stores, where shoppers can read magazines and watch TV. For Foot Locker, it is a great opportunity as the chain has been struggling in its mall business, due to lower traffic as well as changing tastes of consumers.