I’m always amazing at the number and kind of diet products and diet pills that are aimed at women consumers. They are of course the most susceptible consumers, but also the ones who are most interested in finding a solution. Maybe it is because of the media focus on celebrities that the average consumer feels pressurized into looking good at all times, maybe it’s because of the clothing sizes that seem to be getting smaller and smaller. The fact is that there are also lots of lifestyle factors that are making it harder for women to lose weight now that it was a generation ago. Women today are getting ill with new kinds of diseases and are having more complex medication, so a lot of time losing weight is a medical concern.