I’ve been noticing a lot of interest lately in health and wellness trends. There are so many more massage therapy places to go to, one can even qualify for medical insurance for some of them and there has been an increase in these massage therapy schools as well. As the bulk of the Baby Boomer generation is getting older, the focus on their health and wellness is taking center stage and leading to many trends and segments that did not exist earlier on. This one looks like it will stay a while and merge with the spa industry, since these massage technicians or therapists will all be professionally qualified.
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As an aging Boomer, I certainly like the idea of my health insurance paying for massages; they don’t pay for much now as it is.
Comment by Patricia Rockwell — May 26, 2008 @ 10:28 pm
It’s high time that insurance companies realize that massages are not just a fun relaxation tool, but have lots of medical and health benefits as well.
Comment by Shel — May 27, 2008 @ 10:55 am